WOW!!! He is upset. He must know KD.

Reminds me of a comment I got from a lowly bank call-center representative after I criticized their products and customer service. He told to the effect “You think cares if you leave, your a small account.”

you guys ever wonder why teams such as Nebraska,Notre Dame,big schools with a big fan base get coaches fired!? they put pressure on the AD and head coach. the thing I have noticed about bruin fans is exactly that! we don’t really have passionate fans. well maybe some. but how do you explain us playing at the rose bowl and not being sold out every game like Michigan,or Nebraska? we play at probably the best place in college football. even in 1998 when we made our national championship game,we averaged like 77,000 we need to average 80 to 90,000 a game. there’s no reason why we shouldn’t! some come on Bruin fans! we need more dedication and commitment! we gotta start building the (toughest place to play in the nation) at the rose bowl! I mean if tiny Autzen stadium can do it!? Go bruins!

Why am I not suprised from the syncophantic response. It’s akin to a professor giving a student a A as oppossed to a B because eventhough their grades didn’t warrant the A, they were incredibly diligent and deserved the A due to effort. This isnt a time for any nuance. It’s a given that the Bruin nation understands that these are student/athtletes we are talking about and not hardened pros. We expect any coach to demand exemplary behavior from this student/athletes but this is not mutally exclusive. We expect good values but just as crucial we demand victory and progress. Why is this so hard for the hacks like Morrison to comprehend.

WELL DONE, DD!! that’s great stuff. I’ve been applying th heat by mailin, emailing and faxing my letters.

You have to wonder if this Morrison character corresponds with email very often. If he had taken the time to read his reply he would have seen how foolish it makes him seem. He also needs to know that there is a “recall” feature in most email programs. What a goof.

DD, is it appropriate to add our opinions via e-mail to Morrison?

I’d like to tell him to take me off the list for all of the grotty Anderson Biz School solicitations they keep sending to me. You know, like, I’ve been in the service and business for the past forty years and I aldready got a life in the real world. I don’t hang around my alma mater and revel in giving money to them so the little commie zitheads can wallow in all of that ivory tower bravo sierra they teach over there.

The only bucks on mine that UCLA has a remote chance of seeing is what I lay out to visit the Rose Bowl or Pauley. So, Don, baby, you better suck it up and fire Dorrell’s ass or your precious athletic program will be in such a death spiral that you won’t be able to outdraw the Rose Bowl swap meet.

Don is a pu$$y!!! He is all butt-hurt because someone is criticizing the football program??

Hey Don,
WE FREAKING LOST TO UTAH, ND, WAZZU AND ARIZONA!! WITH 20 RETURNING STARTERS AND 25 SENIORS????

Ditto WHP ‘68.

It’s incomprehensible the level of arrogance shown by Morrison who presumably is a public employee who represents UCLA. If his attitude is typical of how the school values the relationship of its alumni and fans, then obviously he has either been overly insulated in his ivory tower or has never worked in the real world. Your message received loud and clear.

The fans will take you off our email list as soon as you take us off your solicitation mailing lists. You and the AD can relax in your ivory tower without any criticism from alumni, and without any of our financial support as well.

Daily Bruin should know about this Morrison incident.

I love how he indirectly said “It’s not about wins and losses, it’s about developing good characters on the football team.”

Hey bro, I pay thousands of dollars a year on donations, tickets, merchandise, traveling and alumni events to watch a COMPETITIVE FOOTBALL TEAM. You think I give a sh!t what Dennis Keyes is doing on his own time? Or what grade Pat Cowan got in English class? That isn’t even the head coaches job! That is why we have that towel coach! He is in charge of the players and their academics!

I’m sick of this liberal attitude with our athletic department. That non-competitive drive is so indicitive of UCLA athletics, and particularly in football.

I think Dorrell is a great guy. He is a classy, godly man who I admire as a person. Honestly. I just don’t want him as our head coach. Keep him employed by UCLA if you want. Make him the players’ academic consultant and mentor, but why does he have to be the head coach?

The dude teaches marketing at Anderson, and this is his response? This, in some ways, is a good sign. It shows that our message is getting through, and that the admin cannot simply ignore it.

We should flood his email box asking his advice about how to market dumping dorrell, asking which billboard message is better?

Isn’t anyone paying attention? Dorrell said, “we played a good 4th quarter”. How much more do you want?

It’s appalling how Don actually confirms the commitment to mediocrity. He suggests that all we care about are wins and losses, which isn’t true; however, simply stating this is representative of what the attitude at UCLA is. They care only that the program is run cleanly and that no one is in trouble, either with the law or with their grades. That defines success for the UCLA Administration. The problem is that such goals are only half of the story. We can accomplish the above and STILL have a championship program with a coach that knows the college game.

It seems that the Administration isn’t truly wanting to run a competitive athletic program, but then again, this isn’t news to us.

As long as we play a competitive 4th quarter in the Emerald Bowl this year and that Bruce Davis passes his history final… That is all that matters.

..Isn’t anyone paying attention? Dorrell said, “we played a good 4th quarter”. How much more do you want?

Good catch, Chuck — unlike some UCLA receivers! I saw that and almost went into cardiac arrest. Pair that one up with Dorrell’s remark about outplaying the Mildcats in the fourth quarter..kinda tells you what’s going on over there in the Morgan Center.

..and they think they’ll be in the hunt for your entertainment dollar over the next few years if they keep going like this?

By the way, anyone have a hard address for Mr. Morrison? You gotta figure that this guy’s got the spam filters working overtime by now. Maybe a few mailbags will teach him something about the principles of marketing and public relations.

Hey Morrison,
Marketing 101, rule #1 “Don’t piss off those that you are marketing to” DUMBASS!

Dude is older than dirt. I think he might be even older than Pete Dalis. Response cannot in any way be surprising…

http://www.anderson.ucla.edu/x1712.xml

That old diaper wearing, viagra needing, limp-dick Morrison!!! It’s the old a$$holes like that who support mediocrity.

Let me also take this time to address our fans. What is with half of the Bruin fans who LEAVE THE GAME BEFORE IT IS OVER???? In football and basketball, I always see the tunnel clearing out before the game is even over!! Don’t give me this sh!t about trying to beat the traffic!! If all you dumb f*ckers would just stay for the entire game, maybe our athletic programs wouldn’t be such a joke anymore!!!!

@Kdoc

Woah, with the response that Don gave, I was totally expecting some immature guy in his late 30’s who spikes his hair with too much “L.A. Looks” gel. It’s much more weird coming from that sack of skin.

One name should solve all of our problems COACH HAYDEN FOX
He has college experience and a national championship and Minny State baby!!! And he fought of indian ghosts that were buried underground if that isnt a character builder what is ??? sign him up/

I think this calls for us all to send “Don” an email and ask him what the hell is going on with the firing of Dorrell:

donald.morrison AT anderson.ucla.edu

The funny thing about this whole thing—if the Bruins Athletics were only about character and academics and the football program became like Duke’s football program, winning annually 1 game a year, and drawing about 20k-25k of fans to the rose bowl—alot of things would change, real fast—and jerk offs like “Don” wouldn’t have much to say when they start cutting all the smaller programs that football support and hundreds of other student athletes would be headed else where without all the money football brings in.

D. Morrison’s response does not surprise me. If UCLA cannot hire a competent head coach for our football program, what makes us believe they are capable of hiring competent Athletic Dept. Faculty Representatives?

AS I’ve written many times in this forum, we’re Eggheads at UCLA. There is no interest from the Administration to have a competitive football program. These people equate a successful football program with poor academics.

I can write the word association test again. Ask anyone walking around the city of L.A. or in any major city.

I Say DUKE, you think great school, great academics and a caveat to bball.

I say UCLA, great school, outstanding academics and a caveat to bball.

I say Ohio State… uhhh… Football.

I say USC… uhhh.. Football.

This guy went to Stanford (for his PhD)

Isn’t part of the reason we hired KD because he is a UCLA alum and it would be nice to hire part of the family?

Mr. Morrison is NOT a Bruin, yet he is helping bring people into the family?

This just strikes me as odd.

Morrison e-mail response is a little obnoxious but I can understand his frustration if he’s getting bombarded with e-mails all day like the ones above. That being said, Morrison and the rest of the UCLA Chancelloroyal elite need to accept that mens’ football and basketball are HUGE revenue earners for public Universities (I’m well aware of this as an Ohio State Alum). It is a business, not entertainment, and should be treated as such. Businesses fire and hire CEO’s all the time to stay competitive–time to do the same here.

Watch it Diego! Ohio State is a great public University, a premiere medical and scientific research institution, just like UCLA, with an emphasis on cancer research and treatment.

Ohio State’s academic standards on the whole continue to get more rigorous every year. UCLA needs to appreciate that a great football program really impacts out of state student recruitment interest (READ–more expensive tuition and thus revenue for the University). The program also funds a lot of other sports. OSU football basically pays for all of the other sports at the University (Lacrosse, golf, archery, baseball etc. etc.etc.)

Hey no knocks on the Buckeyes here!! I wish we could only emulate. They seem to be able to put national champ claiber football and basketball every year. I have a good friend who told me when OSU was looking for a coach, Treasel was the guy at Youngstown that no one heard of. They did their homework and got the guy they wanted. Just don’t know if UCLA is committed to football or willing to put in the effort to find the right guy.

Can I dot the I this weekend??

Thanks Doug! I need some kind of a mood stabilizer to deal with my emotional highs and lows on Saturdays with the Buckeyes and Bruins–LOL!

Dont get too bent out of shape with regard to Morrison’s post. He has zero influence or contact with the athletic department. Shouldnt have been on the com list in the first place.

When attending the UCLA - Notre Dame game, I met at least a dozen ND fans who were all extremely complimentary toward UCLA fans as being nice and welcoming. Perhaps the common hatred of SC linked us in some way. They also mentioned Alabama and Tennesse fans as gracious.

However, their greatest opprobrium was against the Ohio State fans who they said threw things, cussed, screamed and were generally quite rude and unpleasant.

Did you read Moron’s….I mean Morrison’s profile. He came here to UCLA from Columbia!!! They had the longest Division I football losing streak EVER didn’t they?! Makes perfect sense that he isn’t interested in a winning football program. Columbia University?!!!!!! WHAAAAAT?! He probably used to march around on the football field in high school during half time with that q-tip on his head leading the marching band around…pissed off that they wouldn’t let him wear a football helmet! Can I dot the I this weekend also?

whoops…that was Division I-AA. The streak ended in 1988…the same year he left Columbia to come to UCLA…HMMMMMMM?????????!!!!!!!!!

Morrison erred in taking the bait but, folks, if we want the AD to take us seriously we cannot harass them. The first e-mail was poorly worded (using the word ‘incompetence’ practically guaranteed they’d ignore it) but sending follow up e-mails demanding answers wasn’t going to help. The fact that Morrison has tied that e-mail exchange with DumpDorrell.com has done much to discredit it.

John .. not sure what your point is regarding DumpDorrell.com. Seriously, does it matter what DumpDorrell.com prints to guys like Morrison?? Our credibility in his eyes is absolutely meaningless. Our agenda contradicts his from the start. Morrison merely exposed his contemptuous, scornful bias and nothing else.

MME, I’ve been saying it for a while in this forum, and anybody that will listen to me: We’re all Eggheads at UCLA. The few of us that are here just tend to like sports, but the bottom line is that we’re eggheads. The school is run by eggheads who refuse to allow football to prosper. There is reason for that, and it can be traced back to the simple fact that football embodies all the negative aspects that geeks see in jocks. that is the UCLA administration. They’ve always been that, and they continue to be that.

Diego, I had to throw that last part in. It was simply inside banter for one of my best buddies. I’m turning grey and he’s losing his hair from wearing his big hat.

More importantly, I grew up breathing, eating, sleeping, and bleeding Bruin Blue and Gold. When I was a kid back in the late 80’s, losses to SUC in fooball and losses to Arizona in basketball would literally bring me to tears and ruin my weekends.

Now, I’ve come to grow used to mediocrity w/regards to Bruin football. Can’t really even stand to watch the games anymore.

i hear you, brutha. Watching a game for me is a production. I can’t do it mildly. to say I emote, is to say an understatement.